In this article by Debra Askanase on the Community Organzier 2.o blog, she provides some great insight as to the benefits of using social networking tools to promote your nonprofit. She illustrates how social networking does appear to be helping nonprofits share their mission and raise funds and that there is still significant room to grow.
Social networking tools are still maturing. As capabilities of social networking tools continue to increase, new avenues for their application will surface. Individuals, businesses, nonprofits need to stay up-to-date on the changes and determine how these new capabilities can be integrated into their own communications strategy.