For Facebook to be an effective business tool, businesses must manage social networking as part of an overall business strategy. The article in the July 11, 2010 Sac Bee highlights the pros and cons of Facebook and the need for businesses to understand this communications medium.
Properly managed, Facebook is a powerful marketing tool that allows you to connect with customers, share information, and promote your business. When ignored, Facebook can cause reduce productivity and increase business liability. It is incumbent upon the business owner to understand all aspects of Facebook and how it fits into the business environment.
By understanding Facebook and how it fits into business and culture, business owners can then leverage the capabilities of Facebook while protecting business resources.