Getting visitors to your website and engaging them in conversation depend on your ability to provide informational content on your website. Quality content is essential as part of search engine optimization (SEO) and in providing the ultimate in user experience.
Content that is filled with marketing jargon, techno-speak, and buzzwords can impact your page ranking and turn-off potential customers.
A balance must be found between the information that sells and the information that provides a great user experience and keeps them coming back for more.
Search Engine Land is a great resource for learning about search engine optimization. In the article The Informational Content Advantage by Jenny Halasz, Ms. Halasz provides some sage advice about the advantages of providing quality content for you website and how the content can help drive traffic to your website.