Newman Associates Davis CPA

by Oct 19, 2016

Screenshot of

Newman Associates Davis CPA

The website provides online information for Newman Associates Davis CPA firm. Newman Associates provides CPA, tax preparation, tax planning, tax auditing, Quickbooks®, and payroll services, for individuals, businesses, and non-profits. Newman Associates serves clients in Davis and Yolo County.

Newman Associates has been providing business services since 1988. For business clients, they provide taxation expertise related to tax planning and return preparation, accounting services, and payroll services for corporations, partnerships, LLCs and LLPs, and non-profits. For individuals, they provide tax preparation and filing services.

Website Features

The website is an update project rather than a new WordPress website development. The owner of the website liked the website but wanted to see what could be done to improve the visual appearance of the website. We took this opportunity to review the site and provide some recommendations to the website owner.

We found a number of issues that needed to be corrected; some with higher priority than others.

Color scheme – Newman Associates uses a bold blue and electric green color scheme for all of their marketing collateral. These colors were not in use on the website. Instead, a brown and blue scheme was used as part of the design. The use of the brown/blue scheme created a visually heavy website content area that clashed with the background image of Lake Tahoe. Additionally, the brown color caused the primary navigation bar to lose its visual prominence making it difficult to notice.

To resolve the color scheme issue, we sampled the colors used in their marketing materials and match them on the website. A blue background with white text and white content areas brighten the overall site. The electric green logo now stands out from the base color. The navigation bar is now visually pleasing and more noticeable to the viewer.

A third golden color was chosen to accent the website and used for calls to action on the website. Specifically, the new color addition will be used for buttons throughout the website.

We found the typical broken links to external resources that develop over time on websites. Links were checked and repaired.

We did find a coding error that caused links to some internal pages to not work properly.  The problem only manifested itself on certain pages. The problem was a result of improper coding of relative links.

The website was missing the contact information for Newman Associates. Having quick and easy access to contact information is critical for customers. It was a simple fix to add the name, address, phone number, and email addresses to all pages using the master template.

To help with business management, we integrated Google Analytics. This will allow us to track visitors to the site and have data readily available to help make website and business decisions.

Mobile Features

The design of Newman Associates website is responsive. We did find a few issues with break-points on some of the website components. We made changes so content would look good regardless of the device and screen resolution used to view the site.

Contact Newman Associates Davis CPA

Newman Associates
424 F Street, Davis, CA 95616

Pin It on Pinterest