How an iOS-Based Apple TV Could Change the Battle for the Living Room from Mashable definitely shows how Apple is heading for the living room. AppleTV is the next logical step for Apple in the ongoing initiative to dominate the consumer market. Getting into the home of both Apple and non-Apple enthusiasts will be the cornerstone of opening up the market for app based media. As the capabilities of AppleTV expands, it becomes a more compelling device to serve-up content to the television viewer.
The next step for this device is to become a media center for all technology devices: televisions, iMacs, iPhones, iPods, Windows machines, mobile devices, etc. One device that aggregates, manages, and distributes content to a variety of endpoints. Everybody in the family gets to watch what they want, when they want it, and where they want it.
It will be great seeing how this aspect of media distribution and consumption will evolve. Apple will surely amaze us.