| Hopefully you had a wonderful time at the Cal Com Showcase and Tech expo. If you attended Wednesday’s presentation on The Social Business from Stewart Savage of Abaton Consulting,you can download the full presentation in PDF format here. The Social Business Presentation for Cal Com Thank you for attending the presentation and participating in the conversation. Call today at 530-392-8324 if you need assistance developing your social media program. Here are some links to additional resources that you may find interesting. http://www.pamorama.net/2011/09/04/half-of-us-adults-use-social-media-infographic/ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/ http://www.marketingsavant.com/2011/12/10-social-media-usage-stats-and-what-they-mean-to-you/ http://thenextweb.com/socialmedia/2011/10/08/98-of-online-us-adults-aged-18-24-use-social-media/ Leadership skills are important. And they develop early in life. Studies are beginning to show that the “everyone gets a ribbon”practices are not helping in the development of these skills. An article in GOOD provides some insight to this new scool of thought. GOOD:Want to Raise Young Leaders? Don’t Hand Out Rewards So Easily http://goo.gl/mag/dm5Kz  A big Thank You to our local professionals that joined us today for the Holiday version of Lunchtime Leaders. We had a great discussion about social media,the tools we use,and how what we post to our various social media can affect our brand,reputation,followers,friends,and ultimately,our business.
Here is the outline we used to discuss how to properly manage social media for Christmas,New Years,and the holidays we will enjoy in 2012. - Thank You –to the members of the business community here in Davis that believe in the Lunchtime Leader program and volunteered their time and shared their knowledge.
- Andrew Newman – Newman Associates
- David Cougevan – Edward Jones
- Kim Maslaniak – KAM hr
- Carolyn Schrader – Energy Change Solutions
- Be cautious when using religious symbols
- Symbols are powerful
- Evoke a strong emotional response
- Become inflammatory
- Divide/Join followers
- Change demographics
- Be cautious of changing your posting behavior. – People are comfortable with patterns. Sudden change will make them notice and may cause them to alter theirbehavior.
- Channel
- Content
- Frequency
- Interaction
- Be creative Look for ways to share the holiday spirit
- Promote Social Good – The holidays serve as a reminder for people to open their hearts and to think of other and of those that are less fortunate.
- Take the lead in sharing
- Share with your heart
- Be genuine
- Don’t try to market when sharing
- Be careful of what you post. Inappropriate comments or pictures can do irreparable damage to your brand. Not everyone thinks that pictures of you drinking or racy photos are appropriate. Fine line between funny and lewd.
- Office party photos
- Racy photos and videos
- Offensive jokes
- Mindless forwarding of other posts
- Be tolerant of others and critical of yourself
- Communication is all about the recipient
- Not everyone has the same belief system as you
- The Holidays are not an easy time for everyone
- Social Media Management
- Refresh your understanding of Social Media
- Social Media has changed over the past year
- See what features are available to interact with your fans/followers
- Revisit your Social Media Guidelines
- Are guidelines still acceptable?
- Are holidays or seasonal variations addressed?
- Set goals for the holidays
- Holiday goals should compliment/support long-term goals
- Should be realistic
- Re-communicate Social Media goals/guidelines
- Is everyone on the same page?
- Does your staff understand the rules of engagement?
- Monitor your Social Media resources
- Look for changes
- Negative/Positive responses
- Increased/decreased interactions
- Use “Santa’s Rules”
- Make a list and check it twice
 With Christmas and the Holiday Season fast approaching,now is a good time to revisit your social media policy. It likely has been a long time since your engagement guidelines have been reviewed. With the rapid changes in social media,business practices,and the economy,your policies may be outdated and you may not be getting the most out of your communication efforts.
Many people will wait for the New Year to review documents as the New Year is synonymous with “new beginnings”and “a fresh start.”However,Thanksgiving,Christmas,and New Year celebrations offer big opportunities for big mistakes on Facebook,Twitter,Google+,etc. Celebration,alcoholic beverages,religion,and smart phones have the potential for merging into the perfect social media storm. Bottom line:Don’t wait to revisit your social media policy. A quick tip for the Holidays? Use “Santa’s Rules”when reviewing your social media guidelines…Make a list and check it twice! Be sure to look at everything and make sure it still fits with your business model,your marketing strategy,and your personal belief system. Here is what you should do before the Holiday Season gets underway: - Refresh your understanding of Social Media – Social Media is constantly changing and evolving. Take some time to understand the latest changes to social media resources like Facebook and Twitter and how they fit into your communications and marketing strategy.
- Revisit your Social Media policy – With a fresh perspective on Social Media and a jump on Thanksgiving and Christmas,update your Social Media policy to reflect how you want to do business today.
- Re-communicate Social Media goals/guidelines – A revised Social Media policy does no good if you are the only person that knows about it. Pull that Social Media policy off the shelf and share with your team. Explain the details of your Social Media policy and discuss the impact of inappropriate postings on business images and business success.
- Monitor Social Media resources – Keep an eye on what is being posted by your social media team. Inappropriate posts or unprofessional engagement practices need to be addressed and corrected immediately. In the end,you are responsible for monitoring your brand.
 Stewart Savage is the owner of Abaton Consulting which provides technology development and management services to small businesses and non-profits in the form of technology management,web design services,social media,and professional development. Abaton Consulting is located in downtown Davis,Ca and provides management services to Yolo,Solano,and Sacramento counties.
More information about technology support services offered by Abaton Consulting can be found on his website at http://www.AbatonConsulting.com. Interact with Stewart Savage on Twitter at http://www.Twitter.com/StewartSavage or by Liking Abaton Consulting on Facebook at http://www.Facebook.com/AbatonConsulting.  At Lunchtime Leaders sponsored by Abaton Consulting,we discussed Search Engine Optimization. Here is were you can get your copy of Introduction to Search Engine Optimization as a PDF.
Introduction To SEO from Abaton Consulting Search Engine Optimization (SEO) was a great topic. Here are the topics we covered: - What is SEO and how do we improve page ranking
- The Search Engine Results Page (SERP)
- The difference between On-site SEO and Off-Site SEO
- Selecting,using,and maintaining Keywords and Trailing Phrases
- The importance of quality website content
- Search-friendly domain names
- Search-friendly URLs
- Search-friendly filenames
- The importance of HTML as related to SEO (Page Titles,Page Descriptions,Anchors Tags,Image Tags,Headings)
- How to use Sitemap.XML and Robots.txt
- Link Exchanging
- Buying SEO services
- The importance of using Directory Listings
- Article Writing and Syndication
- The importance of Blogging and participating online
- Social Media and it’s relationship to SEO
Contact AbatonConsulting.com for more information on Search Engine Optimization.
 Stewart Savage is the owner of Abaton Consulting which provides technology development and management services to small businesses and non-profits in the form of technology management,web design services,social media,and professional development. Abaton Consulting is located in downtown Davis,Ca and provides management services to Yolo,Solano,and Sacramento counties.
More information about technology support services offered by Abaton Consulting can be found on his website at http://www.AbatonConsulting.com. Follow Stewart Savage on Twitter at http://www.Twitter.com/StewartSavage or by Liking Abaton Consulting on Facebook at http://www.Facebook.com/AbatonConsulting. FOR IMMEDIATE RELEASE
September 08,2011  Stewart Savage,Technology Consultant and owner of Abaton Consulting,will be presenting at the September 15,2011 meeting of Lunchtime Leaders. Mr. Savage’s presentation,Search Engine Optimization (SEO):Getting The Most Out Of Your Website,will help participants understand the principles behind SEO and will provide tips for improving the search engine ranking of your website.
“SEO is an important component of your Internet marketing campaign,” said Stewart Savage,owner of Abaton Consulting. “In addition to improving search engine ranking,understanding SEO techniques gives business owners an advantage in website design,website management,and customer communications.”
Lunchtime Leaders is a complimentary leadership development program designed for the business leader dedicated to personal development and business achievement. This program provides business leaders the opportunity to meet like-minded individuals who are focused on achieving business excellence and have a desire to build strong professional relationships while gaining insight into a variety of contemporary topics (technology,finance business services,etc.). Lunchtime Leaders is held from 12 pm to 1pm on the third Thursday of each month at the Abaton Consulting Presentation Center,221 G Street,Suite 202,Davis,CA. Space is limited for these free presentations. Email Stewart Savage at info@AbatonConsulting.com to participate. Visit www.AbatonConsulting.com/LunchtimeLeaders for more information about this complimentary professional development program. # # #
 Stewart Savage is the owner of Abaton Consulting which provides technology development and management services to small businesses and non-profits in the form of technology management,web design services,social media,and professional development. Abaton Consulting is located in downtown Davis,Ca and provides management services to Yolo,Solano,and Sacramento counties.
More information about technology support services offered by Abaton Consulting can be found on his website at http://www.AbatonConsulting.com. Follow Stewart Savage on Twitter at http://www.Twitter.com/StewartSavage or by Liking Abaton Consulting on Facebook at http://www.Facebook.com/AbatonConsulting. 34 ways to use YouTube for business
http://gigaom.com/collaboration/34-ways-to-use-youtube-for-business/ Marketing your business on YouTube http://technology.inc.com/2008/08/01/marketing-your-business-on-youtube/ Promote your business on YouTube http://northstaronlinemarketing.com/social-media/ten-tips-to-promote-your-business-on-youtube/ Search Stories http://www.youtube.com/searchstories Animoto http://animoto.com/ YouTube sponsored video tools http://www.youtube.com/create How to upload a video to YouTube http://www.google.com/support/youtube/bin/answer.py?answer=57924 YouTube URL tricks http://www.makeuseof.com/tag/10-youtube-url-tricks-you-should-know-about/ Download YouTube video/audio http://keepvid.com http://www.kickyoutube.com # # # Stewart Savage is the owner of Abaton Consulting which provides technology development and management services to small businesses and non-profits in the form of technology management,web design services,social media,and professional development. Abaton Consulting is located in downtown Davis,Ca and provides management services to Yolo,Solano,and Sacramento counties. More information about technology support services offered by Abaton Consulting can be found on his website at http://www.AbatonConsulting.com. Interact with Stewart Savage on Twitter at http://www.Twitter.com/StewartSavage or by Liking Abaton Consulting on Facebook at http://www.Facebook.com/AbatonConsulting. YouTube:More Than Marketing
How online video can be used to support your business objectives.
July 21,2011 - Agenda
- Discuss how video can be used for business purposes
- Look at different ways of creating video
- Uploading and managing video on YouTube
- Goals of online video
- Areas where video can benefit
- Presentations
- Advertising
- Training
- Product Demos
- Entertainment
- Creating Videos
- Video Cameras
- Screen Captures
- Flash
- Slideshows
- Powerpoint
- Sample Videos
- Uploading Videos
- Prepare content
- WebM,Mpeg4,3GPP,MOV,AVI,MPEGPS,WMV,FLV
- Upload
- Title
- Description
- Tags
- Category
- Privacy
- License
- Sharing
- Email links
- Embed in websites
- Social media
- Tips
# # # Stewart Savage is the owner of Abaton Consulting which provides technology development and management services to small businesses and non-profits in the form of technology management,web design services,social media,and professional development. Abaton Consulting is located in downtown Davis,Ca and provides management services to Yolo,Solano,and Sacramento counties. More information about technology support services offered by Abaton Consulting can be found on his website at http://www.AbatonConsulting.com. Interact with Stewart Savage on Twitter at http://www.Twitter.com/StewartSavage or by Liking Abaton Consulting on Facebook at http://www.Facebook.com/AbatonConsulting. FOR IMMEDIATE RELEASE
July 14,2011 YouTube:More Than Marketing  Stewart Savage,Technology Consultant and owner of Abaton Consulting,will be presenting at the July 21,2011 meeting of Lunchtime Leaders. Mr. Savage’s presentation,YouTube:More Than Marketing,will focus on the benefits of using online video for business purposes and provide insight as to how to upload,configure,and access videos on YouTube.
In addition to attracting and engaging online customers,video is an effective tool for supporting a variety of business activities. Video hosting sites,such as YouTube,can be used to market your business,provide robust customer service alternatives,document and showcase special events,and support internal professional development efforts. Join us on July 12 and learn how online video can be used to support your business objectives. Lunchtime Leaders is a complimentary leadership development program designed for the business leader dedicated to personal development and business achievement. This program provides business leaders the opportunity to meet like-minded individuals who are focused on achieving business excellence and have a desire to build strong professional relationships while gaining insight into a variety of contemporary topics (technology,finance business services,etc.). The information provided in these complimentary sessions will help you lead your organization and build a robust and agile business environment while giving your business a financial advantage in this competitive marketplace. Lunchtime Leaders is held from 12 pm to 1pm on the third Thursday of each month at the Abaton Consulting Presentation Center,221 G Street,Suite 202,Davis,CA. Space is limited for these free presentations. Email Stewart Savage at info@AbatonConsulting.com to participate. Visit www.AbatonConsulting.com/LunchtimeLeaders for more information about this complimentary professional development program. # # # Stewart Savage is the owner of Abaton Consulting which provides technology development and management services to small businesses and non-profits in the form of technology management,web design services,social media,and professional development. Abaton Consulting is located in downtown Davis,Ca and provides management services to Yolo,Solano,and Sacramento counties. More information about technology support services offered by Abaton Consulting can be found on his website at http://www.AbatonConsulting.com. Interact with Stewart Savage on Twitter at http://www.Twitter.com/StewartSavage or by Liking Abaton Consulting on Facebook at http://www.Facebook.com/AbatonConsulting. In case you missed the June 16,2011 presentation of Lunchtime Leaders,below is the outline Stewart Savage of Abaton Consulting shared with our local business owners. To make sure you are sharing what you want to share on Facebook,go down the list point-by-point and adjust the settings to where you feel most comfortable. Whether you are a new user or experienced user,it is important to review your Facebook account settings and privacy settings on a regular basis. Facebook Security
Take control of your status updates,personal information,and interaction with applications
June 16,2011 - Objectives
- Understand Account Setting and Privacy Settings
- How to best use your status updates
- Understanding applications
- Target audience
- New and experienced Facebook users
- Account Settings
- Settings
- Username
- Password
- Linked Accounts
- Account Security
- Download Your Information
- Notifications
- Mobile
- Facebook Ads
- Ads shown by third parties
- Ads and friends
- Privacy Settings
- Connecting on Facebook (Privacy Settings)
- Search for you on Facebook
- Send you friend requests
- Send you messages
- See your friend list
- See your education and work
- See your current city and hometown
- See your likes,activities,and other connections
- Sharing on Facebook (Share Settings)
- Things I share
- Posts by me
- Family
- Relationships
- Interested in
- Bio and favorite quotations
- Website
- Religious and political views
- Birthday
- Places you check in to
- Include me in “People Here Now” after I check in
- Existing photos and videos
- Things others share
- Photos and videos you’re tagged in
- Permission to comment on your posts
- Suggest photos of me to friends
- Friends can post on my Wall
- Can see Wall posts by friends
- Friends can check me in toPlaces
- Contact information
- Address
- IM screen name
- Email addresses
- Apps and Websites
- Apps you use
- Info accessible through your friends
- Game and app activity
- Instant personalization
- Public search
- Block Lists
- Block users
- Block app invites
- Block event invites
- www.Facebook.com/privacy/explanation.php
- Status Updates
- Applications
- Finding Applications http://www.facebook.com/apps/directory.php
- Allowing permission
Stewart Savage is the owner of Abaton Consulting which provides technology development and management services to small businesses and non-profits in the form of technology management,web design services,social media,and professional development. Abaton Consulting is located in downtown Davis,Ca and provides management services to Yolo,Solano,and Sacramento counties. More information about technology support services offered by Abaton Consulting can be found on his website at http://www.AbatonConsulting.com. Find Stewart Savage on Twitter at http://www.Twitter.com/StewartSavage or Abaton Consulting on Facebook at http://www.Facebook.com/AbatonConsulting. | |
